Why you should hire a Copywriter: What businesses need to know

Strong copy can make or break a brand. Whether it’s a compelling email, a high-converting landing page, or the voice behind your entire website—words matter. But crafting the right message isn’t always easy, especially when time is tight or writing isn’t your strength. That’s where hiring a copywriter comes in.

What does a Copywriter do?

Before you hire a copywriter, it’s important to understand what they actually do. A copywriter is a professional writer who creates content designed to persuade, inform, or inspire action. This includes:

• Website copy

• Email campaigns

• Blog posts and articles

• Ad copy

• Product descriptions

• Social media content

The goal? Turn readers into customers and clicks into conversions.

5 Signs it’s time to hire a Copywriter

You might be thinking, “Can’t I just write this myself?” And sure, sometimes you can. But here are some signs that bringing in a pro could be the smarter move:

1. You’re short on time.

2. Your current content isn’t converting.

3. You’re launching a new product or service.

4. You’re rebranding or refreshing your website.

5. You want your messaging to sound more professional and polished.

If any of those hit home, it might be time to hire a copywriter.

The benefits when you hire a Copywriter

Still on the fence? Here’s what you gain when you hire a copywriter:

• Fresh perspective. A good copywriter can see your brand the way a customer would.

• Consistent voice and tone. Across channels, your messaging will align.

• Better performance. Well-written copy drives better SEO, more conversions, and stronger customer engagement.

• More time for you. While they’re writing, you’re free to focus on your strengths.

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How to hire a Copywriter that’s right for you

Not all copywriters are created equal. Some specialize in e-commerce, others in technical writing or brand storytelling. When you’re ready to hire a copywriter, keep these tips in mind:

• Check their portfolio. Look for writing that resonates with your brand voice.

• Ask about results. Have their words helped increase traffic, conversions, or sales?

• Look for industry experience. A writer familiar with your niche can get up to speed faster.

• Test the waters. Start with a small project before diving into a full-scale content strategy.

  
  

Where to find a great Copywriter

Look no further. I founded Copyfluent after writing for 12+ years across industries like CPG, eCommerce, media, tech, finance, and more. Whether you need website copy and a brand voice or ghost writing for emails, ads, and social, I can make your copy ruthlessly effective.

Invest in words that work

If your brand has something to say but you’re struggling to say it well, don’t go it alone. Hire a copywriter who can translate your ideas into action, your story into strategy, and your business into a brand that stands out.