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Why Founder Voice Is a Brand’s Secret Weapon (and How a Copywriter Can Help You Use It)
In the early days of a company, the product matters. The strategy matters. The traction matters. But do you know what really opens...
Daniel Heuer
Jun 172 min read


Google’s AI-First Search Is Here — What Founders and Brands Must Do to Stay Visible
The Shift: From Search Engine to Answer Engine Google's recent rollout of AI Overviews and AI Mode, powered by its Gemini 2.5 model,...
Daniel Heuer
Jun 32 min read


Why you should hire a Copywriter: What businesses need to know
Strong copy can make or break a brand. Whether it’s a compelling email, a high-converting landing page, or the voice behind your entire...
Daniel Heuer
May 292 min read


Here’s What I Wish More Founders Knew About Writing Their Website
Let’s be honest: most startup websites sound the same. A bold headline. A vague promise. A bunch of buzzwords. Maybe you're even...
Daniel Heuer
May 122 min read


How to cure writer's block, according to professional writers.
You sit down ready to crush it, and your brain’s like: nah. If writing’s your job (or even just your dream), few things feel more...
Daniel Heuer
Apr 272 min read
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